Niche Marketing Business: 6 Great Ways to Emerge As an Expert in Your Niche

One of the reasons to compose and share content that you have developed for your niche marketing business is to develop into an expert in that niche. As an authority in your niche you will get a certain amount of respect, which generates more traffic due to your recognized expertise. In order to become an expert you must start at the beginning. Here are 6 great concepts for becoming an authority in your niche marketing business

1) Blog Repeatedly

Shoot for blogging on your own website at the very least 20 times per month. Blog about much focused topics, starting from a beginner’s perspective and working your way up over the next year to a more advanced point of view. Also, guest blog strategically on websites that market to your audience. Blogging on a regular basis is the most effective way to obtain traffic to your niche marketing business site or blog.

2) Produce Content

Develop and disseminate articles about your niche marketing business on topics your target audience would want to read. Find online and offline magazines in which to contribute as an authority in your niche. If you submit a powerful article, it is likely your entries will be used. Whether online or offline, this style of content helps establish you as an expert to the public.

3) Become a Resource

Let the national and local press know that you’re an useful resource they can get in touch with when they need a quote about your niche. You can do this in a multitude of ways, such as sending email to reporters when they cover your niche, making blog comments, and using a service like HARO (Help a Reporter Out). HARO is a way that you can enroll to be a source to certified reporters on any topic you choose. There are free and paid possibilities.

4) Set up Consistent Profiles

No matter whether it’s Facebook, LinkedIn, or your blog, your social media profiles should be very consistent. You want to be very careful about contradicting who you are across accounts. Make certain that you basically say the same thing on each social media account but in different ways based upon the type of social media account. For instance, LinkedIn is more business and buttoned up, while Facebook is more social – more like an after-hours business event. Obviously, be professional and business-like on all accounts.

5) Send Out Press Releases

When you do something exciting in your niche marketing business, whether it is putting out a book, having a webinar, or doing an interview for a radio show or podcast, distribute a press release. Press releases are a great way to acquire online back links to your website or blog but they are also a great way to get in print.

6) Form Joint Ventures with Other Experts

A really great way to get your name out there is to form a joint venture with another expert. Possibly you know a specialist who markets to your target audience but performs or creates a complementary product or service. Seek to work on something with that person such as a webinar, podcast show, or jointly write an instructional eBook.

It is important to work on yourself, your niche marketing business, and your knowledge of the area you want to become an expert in. Malcolm Gladwell, in his bestselling book, Outliers: The Story of Success, speculated that it takes 10,000 hours to become an expert on any topic. Seek to keep learning as you become a true expert. You do not need to wait until you have spent 10,000 hours to start introducing yourself as an expert. If you start now, by the time you are truly recognized as an expert you will be close.

Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.


No comments yet.

Leave a comment