Backlinks Are Key To Any Online Marketer’s Success

If you happen to be an Internet marketer, you know how difficult it is to get traffic to your sites in order to get people to look at what you are selling. One popular, but quite costly way to get traffic is by using pay per click advertising programs like Google’s Adwords. However, there are other ways to get traffic without paying for each visitor. Backlink building is a good way to generate traffic and sell products. There are a lot of Internet marketers nowadays that employ backlink building as part of their daily marketing strategies because they have realized how powerful this type of marketing can be.

First off, let me explain just what a backlink is. A backlink is a link that points from one site to another. So in your case, you would want to build backlinks on other web sites that point back to your web site or money page. Almost all of the major search engines use backlinks as a means of figuring out how relevant your web site is to specific keywords. For instance, if you have a web site that sells tattoo designs, the more keyword targeted links you have pointing to your website from other websites, with the keyword phrase “tattoo designs” as the link text, the higher your web site will rank for that particular keyword.

While it is easy see the importance of these links, building them is challenging. When it comes to building these backlinks, you will find tons of ways to do it, but we are going to let you in on the two main strategies to build these links.

The most common method for building backlinks is by using website directory submission. These directories are nothing more than a website that will allow other people to list their web sites on it. This is really a rather simple method to use because all you do is submit your web site URL, a title and in many cases a short description of your website. The trick here is to select a title that you think people would search for in the search engines because the title of the link will be link pointing to your web site. When your site is listed in the directory, you have earned a backlink to your website. There are plenty of directories online that you can submit your site to at no cost.

Another popular way of generating backlinks is through article marketing. The process is quite simple but can take up a lot of time. All you need to do is write an article about your site and submit it to article directories. In the body of the article or in the author box (also called resource box), you place a keyword targeted link back to your web site. When possible, try to create different versions of your article to be submitted to the various article directories. When you do this, the links in the articles that you submit will have greater value to the search engines.

Employing these methods can help get you started and if you feel you need more links, you can find other means for building even more links. If you find these methods too time consuming, there is software available to get the job done more quickly. See to it that before you buy any of these types of software programs that you are getting a useful program. Some of the software programs can help speed things up,  others will  be useless.

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Thanks for putting backlinks in such an easy to understand way, you’ve obviously know what you’re talking about.

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